We provide fractional Marketing (CMO) and Business Strategy Services to help businesses scale, engage customers, and drive success.
To be the trusted partner for mid-sized businesses, providing expert marketing strategy and fractional CMO services that drive growth, innovation, and customer-centric excellence.
Development of comprehensive marketing strategies aligned with the company’s goals.
Access to top-level marketing leadership at a fraction of the cost of a full-time executive.
Oversight of marketing teams to ensure execution of strategies and campaigns.
Services can be scaled up or down based on business needs and growth stages.
Deep expertise in brand building, digital marketing, customer acquisition, and analytics.
Lorne Solway is a seasoned expert in Strategy, Marketing, Digital, MarTech, AI, Loyalty & CRM, with over 30 years of executive experience. He has worked with top brands like McDonald’s, Bell Mobility, HBC, LoyaltyOne (AIR MILES), Enercare, Telus Health, People Corporation, and EllisDon. He is the Principal & Managing Director of Upper Post Consulting Group, a boutique firm specializing in business strategy, digital marketing, loyalty program design, branding, and communications. Lorne holds an MBA from the Schulich School of Business, is a Certified Chartered Marketer (CM), a Certified Digital Marketer (CDM), and sits on the Executive Board of the Response Marketing Association (RMA). He’s also been a judge for the Canadian Marketing Association Awards.
Whether you're a startup, SME, or enterprise in transition, we design customized marketing roadmaps to meet your unique business needs.